I read an article yesterday on the Huffington Post blog written by Harmony Walton of the Bridal Bar. It talks about the end of the vintage style wedding trend that has become so popular in large part due to all the blogs centered on this look. The wedding trends they are now seeing are highly influenced by the royal wedding with more of a classic, traditional, glamorous feeling. I’m sure there are vendors who are thrilled to hear about this shift and others (the ones who built their business on the vintage style) are perhaps a little bit worried.
While I do think the vintage wedding trend is on the downturn, I find it interesting how we feel the need to discuss wedding trends at all in this industry. When it comes to things like fashion, I get the point of understanding what silhouettes, fabrics and styles are popular now. But, when it comes to wedding design, I don’t feel it’s necessary.
I know it’s my job to be on top of what is “hip” and “cool” in the wedding industry and that is what people want to read and hear about, but I have a hard time jumping on board. This may make me unpopular when I say it, but I don’t care. I don’t care what wedding trends are the thing right now, like vintage style decor. What I care about is my couple and their story and how to make their wedding as personal and unique as they are. I don’t care about fitting them into a wedding trend and quite frankly, I don’t want to. Anyone can put together a pretty themed event, but that’s not personal or meaningful and that is definitely not what I do. And to be honest, that’s not what I want to see the industry doing either. I’m tired of seeing events where couples are interchangeable. I’d like to believe that all wedding planners and designers work to put together unique events for each of their clients that go beyond a style, trend or color, but I know that isn’t true. Themed events can be beautiful, but who really cares if it isn’t personal? People don’t fit into wedding trends and neither do their stories.
On that note, some good friends of mine, the talented stillmotion team just launched a new website called You Are Not Cattle. The website addresses the issue that they’ve encountered countless times, that couples often don’t realize that it’s possible to have their real story told. There is a big difference between telling the story of their wedding, and telling the story of them. The website is a reminder that you are not cattle; you are not just a number. As I’m tired of weddings where couples are interchangeable, they are equally tired of films and photos where people are interchangeable. They want to change the way films are made so that it isn’t just a story of the wedding, but a story of the couple.
In conjunction with the launch of the website, they are holding a contest where you can win a full photo and cinema collection for your 2012 wedding, which in my opinion is pretty dang awesome. Their work is superb and they are a really fun group, trust me. Check out the website for more info and make sure you share your story! You may end up getting a wonderful Christmas treat.